Advertising教案

高一牛津英语4模块第二学期期末复习学案

4模块Unit1 Advertising
重点短语
1. be aware of 知道，明白，意识到 2. play tricks on 欺骗，捉弄
3. believe in 信任，相信 4. be bored with 对……感到厌倦
5. appeal to迎合，对……有吸引力 6. trick sb into doing sth诱使某人做某事
7. be satisfied with 对……感到满意 8. be used to对……习以为常，习惯于
9. fall for 上……的当，受……骗 10. deal with 处理，对付
11. commit suicide/a crime 自杀 /犯罪 12. be intended for 为……而打算
13. be concerned with 对……关心 14. get sth across 传达
15. be particular about 对……挑剔 16. soft drink 软饮料
17. come up with 提出，拿出 18. according to 根据
19. agree with sb. on sth.同意某人的意见 20.hold one’s breath 屏住呼吸
21. in public 在公共场所 22. at one’s service 听候某人吩咐，为某人服务
23. cure sb. of a disease 治愈某人的病 24. be proud of 以……感到自豪
25. even if 即使 26. at a low price 以低价格
27. be popular with 受某人欢迎 28. senior high 高中
29. be of good / high quality 高质量 30.be on sale 在销售中
31. make an announcement 宣布 32. keep away from 远离
33. No comments 不加评论，无可奉告 34. bad breath 口臭
35. be similar to 和……相似 36. up to （数量，程度等）达到
37. in particular 尤其，特别 38. introduce ……to …… 向……作介绍
39. recommend sth. to sb. 向某人介绍某物 40. protect … from … 保护…免于……
41. stand for 代表，表示 42. be responsible for 对……负责
43. in one’s opinion 依某人看 44. warn sb. against
45. attract/catch/draw one’s attention吸引..注意力
46. take turns to do sth. 依次做某事，轮流做某事
47. persuade sb into doing / to do sth 说服某人做某事
48. have/keep/hold sth. in mind 把……记住
重点句型
1. We are so used to them that we do not even realize how many we see and hear in a day.
2. A commercial advertisement is one which someone has paid for to promote a product or service.
3. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.
4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.
5. However, we still must be aware of the methods used in advertisements to try and sell us things.
6. Even if an ad does not lie, it does not mean it tells you the complete truth.
7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.
8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.
9. Also important are the sales targets.
10. If they want to become the market leader, the company must ensure that their product is of high quality.
11. That is why we are considering repackaging our chocolate bar as well.
12. Not all ads play tricks on us though.
13. These ads deal with large social issues.
14. In my opinion, this may have harmful effects.
15. What they don’t mention is how bad these things can be for our teeth.
16. Have you ever regretted not having snapped those unforgettable moments?
17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
18. When you start a successful ad campaign, you must have a clear goal and target audience in mind.
19. In order to determine your audience, you will need to do a little research.
20. It is important to always try to appeal to the way the audience will react.
21. What parts of this issue would they care about or be concerned with?
22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
重点语法: 直接引语和间接引语

4模块Unit 2 Sporting events
重点短语
1. share with 与…分享 2. every four years每四年，每隔三年
3. take part in参加 4. in honour of纪念，向……表示敬意
5. side by side一起，共同，肩并肩 6. come to public attention引起公众关注
7. at the opening ceremony在开幕式上 8. know of了解
9. be recognized as被认为是 10. play a role/part in在…起作用
11. break a record打破纪录 12. make contributions to作贡献
13. set an example to树立榜样 14. look forward to
15. come up with想出(计划、回答) 16.plenty of许多，大量
17.tourist attractions旅游景点，旅游胜地 18. pay attention to注意
19.be similar to 与……相似 20.play leading roles in起主导作用
21. meet one’s requirements满足需求 22. daily routine日常工作,日常安排
23. make way for给…让路 24. hope for希望，期待
25.maintain a balance保持平衡 26.be involved in涉及
27.add to增加 28. keep…under control使…处于控制之下
重点句型
1. I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games.
2. Today, athletes from around the world can take part, no matter what languages they speak.
3. His dream was that the Olympic Games would make it possible for countries and people to live peacefully side by side.
4. I am sure the whole of China must have felt proud when Xu Haifeng won the first gold medal for his country.
5. Today, players from China, South Korea and Germany among others play leading roles in the international table tennis competition.
6. Join me in wishing the Olympic movement a successful future to match its beautiful glorious past.
7. I hope this information will be of use to you.
8. I advise that you watch less TV at night.
9. My advice to you is that you should drink more water.
10. If I were you, I would certainly go to the football match instead of doing work at home.
11. Will Thursday morning do? I happen to be in town then.
12. What/How about the high jump then?
13. In order for a new sport to be added , a current sport must be dropped.
14. Supporters of wushu would like to see it entered as a branch in the Martial Arts category.
15. The IOC is looking at revising the number and type of sports involved in the Olympics in the future, so wushu fans may finally get what they are hoping for.
重点语法: 情态动词
4模块Unit 3 Tomorrow’s world
重点短语
1. be set in以…为背景 2. pass on 传递
3. be connected to 与……相连接 4. give out 发出(气味、热等);用完,耗光;筋疲力尽
5. put forward 提出（观点、议案等） 6. last but not least 最后但同
样重要的
7. be accused of 被控告犯有……罪 8. set up建立,竖立
9. a tourist destination 旅游目的地 10. leave sb with…给….留下
11. make a profit赚取利润 12. go on a virtual trip to 虚拟旅行
13. belong to属于 14. be responsible for对….负责
17. move round四处移动 18. be worth doing/n.
19. add to 增加 20. deliver into 送进
21. have an area /population of面积或人口是…. 22. play a role in 在……中角色
23. in one’s opinion在..看来 24. sign one’s name for 给……签名
25. send sb. on a trip to 送某人旅行 26. in reality 实际上
27. bring history alive 历史再现 28. leave sb. with 给某人留下….
29. take the risk of… 冒……危险 30. invest in 投资于
31. make a profit / money 获取利润／赚 32. end in failure 以失败告终
33. win the admiration of 赢得……的敬 34. draw a conclusion得出结论
35. (be) on display展览 36. the latest wave of new technology
37. tell…..from….把…和…区分 38. concentrate on 专注于
39. go bankrupt 破产 40. voice one’s opinions 表达某人的看法
41. at one time/at a time/at any time 42. have letters missing 使得字母丢失
43. fall off从…上掉下来;脱落 44. come across遇到,遭遇,偶遇
45. tell of讲述 46.keep/get in touch with和…保持(取得)联系
47. take sb. on the journey to 带某人一起去旅行 48. be trapped in 被困在……
49. at a speed of以……..的速度 50. with the help of ..由于..的帮助
重点句型
1. What would you like to see happen in the future.
2. Not only is every step of climbing Mount Qomolangma felt by viewer, but also the cold, the tiredness, the food, the smells, the sights and the sounds of the mountain can all be experience.
3. Upon reaching the top of the mountain, a feeling of happiness and a sense of achievement will be experienced.
4. RealCine works by making the viewers feel that they are actually in the film.
5. The movements of the headset indicate the direction in which the view wants to go.
6. In scientific studies it has been shown that VR can provide teenagers with another way to experience the world and make them work harder to make their dreams come true.
7.The teenager was made to think that he had scored the winning goal.
8. An argument has been put forward that some viewers will be disappointed by Realcine.
9. Firefighters could be trained using Realcine without the risk of sending them into a burining building.
10. It has been suggested that travel sickness should/can be reduced by using virtual reality.
11. This could be of great benefit to people and will be researched further.
12. Also, we need to buy new keyboards and mousse because many of the keyboards have letters missing….
13. If the PC (No.7) I was using had had a good keyboard, I would not have made so many mistakes.
14. He left university in order to concentrate on the writing.
15. The teacher wont mind you using the computer.
16. The Time Traveller journeys through millions of years, seeing even more alien creatures than before.
17. He finally stops thirty million years into the future and experiences a future time where the sun no longer shine brightly.
18. Scared and cold, the Time Traveller starts back towards the present.
19. Instead of waiting to be rescued, the three young people teach themselves astrophysics.
20. With the help of force from a black hole, the are able to guide the lost spaceship safely back to the Earth.
重点语法

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